• OperatorOperator
  • PanelPanel
  • AssociationAssociation
  • AnalystAnalyst
  • InteractiveInteractive Session
  • Service ProviderService Provider
  • 08.50

    • Welcoming Address and Speed Networking

  • 09.00

    • Chairman's Opening Remarks

  • Mike Short, Vice-President - Research and Development, O2 and President, Mobile Data Association
  • Topic:

    • Opportunities and Challenges in the Evolving Messaging World

  • 09.10

    • Taking Mobile Messaging into the Future - Enriching Messaging Services to Stay Ahead of the Game

  • John Delaney, Research Director, European Consumer Mobile, IDC

    • + expand

    • building on the success of SMS - what comes next?
    • avoiding the dilution of operator revenues as mobile messaging migrates to the internet
    • evolving to a more satisfying experience on the mobile
    • what is enriched messaging and what are the benefits to operators?
    • Fixed-mobile convergence as a driver for enriched messaging
  • 09.35

    • Twitter, Text or Social Network? Analysing the Options Available and the Potential Uses

  • "Annie Mole", Blogger, The London Underground Tube Diary

    • + expand

    • is there too much consumer choice for messaging services or does each one have its place?
    • analysing the options available - what works for different market segments?
    • potential use cases for the mass market and for enterprise users
  • 10.00

    • SMS Revenues - Segmented Services to Defend the Defensible

  • Jeff Wilson, CEO, Telsis

    • + expand

    • the business case for advanced SMS services
    • an infrastructure blueprint for development and delivery
    • a roadmap for profitable IMS networking
    • the defensive play against computing clouds
  • 10.25

    • Outlining the Regulatory Changes Affecting Messaging

  • Ivan Brincat, Directorate, Electronic Communications Policy, European Commission

    • + expand

    • protecting the consumer against roaming bill shocks
    • operating in a single telecoms market
    • what is the impact on the mobile operator?
    • increasing SMS growth with lower prices
  • 10.50

    • Refreshments and Exhibition Visit

  • 11.35

    • Extending the Power of Messaging - Providing Critical Information in Disaster Zones

  • Erik Hersman, Director of Operations, Ushahidi

    • + expand

    • applications and uses of SMS in disaster and crisis zones
    • exchanging crisis information by SMS
    • collecting and visualising information in disaster zones
    • providing new insights into events in real time
    • extending the power of messaging to NGOs and disaster relief organisations
  • Topic:

    • Increasing Profitability as Revenues Fall but Messaging Volumes Grow

  • 12.00

    • Reversing the Tide Against Messaging Competitors and Gaining New Revenue Opportunities for Every Call

  • Guy Yaniv, Vice President & General Manager of Messaging and Mobile Advertising, Comverse

    • + expand

    • addressing current and future voice and messaging needs
    • expanding voice and messaging horizons towards further adoption and usage
    • operational efficiencies for OPEX/CAPEX reductions
  • 12.25

    • Providing the Communication Tools to Meet the Requirements of the Modern Lifestyle

  • John Eccleston, Head of Communication Services, 3 UK

    • + expand

    • offering subscribers the services to communicate via a variety of different channels
    • capitalising on the social networking craze
    • addressing subscribers' habits and maintaining a flexible strategic approach
    • tapping into a frequently used service to increase network traffic and revenues
    • simplifying the user experience
    • optimising pricing plans
  • 12.50

    • Overcoming the Commoditisation of SMS with Revenue-Generating Opportunities

  • Paulo Simões , Senior Service Researcher, Service & Content Department, TMN, Portugal

    • + expand

    • understanding the transformation of SMS into a commodity
    • analysing the effect on revenues, traffic growth, cannibalisation of other messaging services and infrastructure costs
    • developing strategies to counter this commoditisation
    • predictions for the future of messaging
  • 13.15

    • Lunch

  • 14.15

    • Increasing Revenue Streams with Secure Messaging Systems

  • Daniel Mavrakis, President and CEO, MCTEL

    • + expand

    • protecting messaging customers against spam, spoof and fraud
    • leveraging on SMS/MMS firewall platforms to increase revenues and offer advanced smart messaging services
  • 14.40

    • Increasing Revenues with Innovative Application-based Messaging Technologies

  • Wouda du Plessis, Senior Manager: Data Services and VAS, MTN South Africa

    • + expand

    • identifying next generation SMS opportunities
    • introducing premium MMS opportunities
    • boosting P2P traffic with MMS applications
    • using messaging to capitalise on popularity of IM
    • introducing IM applications to boost revenue
    • USSD is still relevant
  • 15.05

    • Encouraging Consumers to Use Mobile Email and Other Messaging Services

  • Jan Mahlstedt, Head of IP Comms, Vodafone Internet Services, Germany

    • + expand

    • bringing various PC services to mobile
    • adding mobility to social networking
    • usability is key to customer journey - offering easy to use services
    • living address book
    • enhancing the experience with contact tracking
    • understanding how enhanced usability leads to increased usage and revenues
  • 15.30

    • Offering Voice SMS for Practicality, Fun and Additional Revenues

  • Hans Paulsen, CCO, Uganda Telecom

    • + expand

    • outlining the service
    • pricing
    • building customer loyalty with a fun and easy to use service to the customer base
    • increasing ARPUs and incremental revenues
    • usability
  • 15.55

    • Refreshments and Exhibition Visit

  • 16.35

    • Reducing the Operational Burden and Enhancing the Messaging Experience

  • Chris Horn, Strategic Business Development Manager, Messaging, Ericsson

    • + expand

    • what role can the operator take in the future communication experience?
    • examining the address book as a key asset - exploring fixed mobile convergence and social messaging strategies - saving OPEX and CAPEX by optimising the messaging architecture
  • 17.00

    • Increasing Revenue Opportunities from P2P Messaging

  • Burak Ertas, Head, Consumer Services Division, Turkcell, Turkey

    • + expand

    • outlining Turkcell's strategies to increase MMS usage
    • detailing models for bundling mobile IM with SMS
    • working to increase the overall messaging ARPU
    • what has been the most successful strategy?
  • 17.25

    • Messaging Innovation Showcase: Making Mobile Messaging Relevant to the Modern Generation

  • Judges : Ken Banks, Founder, kiwanja.net
  • Helen Keegan, Managing Director, Beep Marketing
  • Rob Mosley, Consumer

    • + expand

    • getting in touch with the way modern consumers communicate
    • driving rich media messaging through innovative business models

      • Developers of innovative messaging applications will have the opportunity to showcase their products to a panel of judges and the conference delegates. Products will be judged on their innovative qualities, usability and potential to drive up messaging revenues.

      If you would like to be considered for participation as a presenter in the showcase please submit your proposal to Caroline.Broderick@informa.com by 22nd May 2009

  • 18.1

    • Close of Day One