• OperatorOperator
  • PanelPanel
  • AssociationAssociation
  • AnalystAnalyst
  • InteractiveInteractive Session
  • Service ProviderService Provider
  • 09.00

    • Chairman's Opening Remarks

  • John Styers, President, Moblico, USA

    • + view all

  • 09.10

    • Informa Telecoms and Media Messaging Forecasts

  • Pamela Clark-Dickson, Senior Analyst Mobile Content and Applications, Editor Mobile Messaging Analyst, Informa Telecoms and Media
  • Topic

    • Tapping into the Additional Revenues Available from Instant Messaging

  • 09.30

    • Analysing the Optimum Pricing Strategies for IM

  • Alessio Derme, Senior Product Manager, Marketing Consumer, Telecom Italia Mobile, Italy

    • + expand

    • does pay per use work for IM?
    • is a flat-rate package a better option?
    • offering different packages for different target market segments
    • positioning the service within the messaging portfolio
  • 09.55

    • When Will Mobile IM be the Dominant Messaging Service?

  • Alan Pascoe, Senior Manager, Product Marketing, Tekelec

    • + expand

    • which mobile IM technologies exist?
    • how to incentivise subscribers to use mobile IM
    • how to monetise mobile IM
    • when this will happen
  • 10.20

    • Panel Discussion: Maximising the Potential for Mobile IM to be the Next Major Growth Opportunity

  • Panel Moderator: Pamela Clark-Dickson, Senior Analyst, Mobile Content and Applications, Editor Mobile Messaging Analyst, Informa Telecoms and Media
  • Panellists: Olivier Laury, Director of i-mode and Content, Bouygues Telecom, France
  • Karl-Johan Nybell, Director, Product Management and New Markets, Tele2, Sweden
  • Alan Pascoe, Senior Manager, Product Marketing, Tekelec
  • Hugh Griffiths, Microsoft
  • Guy Yaniv, Vice President & General Manager of Messaging and Mobile Advertising, Comverse
  • Payam Maveddat, Vice President, Product Management and Marketing, Mavenir Systems

    • + expand

    • how can Mobile IM match or surpass the success of SMS?
    • encouraging users to access IM on the mobile instead of the PC
    • ensuring interoperability as a key success factor
    • getting the pricing levels right
    • identifying the VAS that will drive the uptake of mobile IM services
    • what does the future hold for IM?
  • 10.50

    • Refreshments and Exhibition Visit

  • Topic

    • Capitalising on the Social Networking Craze

  • 11.25

    • Examining the Interplay Between Mobile and the Web

  • Sean Kane, Head of Mobile, Bebo

    • + expand

    • how do social networking providers view mobile?
    • facilitating the volumes of messaging
    • building up a database of subscribers
    • bringing web 2.0 concepts to the mobile world
  • 11.50

    • Communicating Across Different Messaging and Social Networking Communities

  • Michael O’Brien, Senior VP, Business Development, , Syniverse
  • 12.15

    • Capitalising on the Social Networking Phenomenon to Increase Mobile Revenues

  • Axel Diehl, Head of Community Messaging, T-Mobile International

    • + expand

    • enabling users to manage social networking sites from their mobiles
    • developing incremental messaging revenues
    • building sustainable business models
  • 12.40

    • Generating Extra Revenues with Innovative Mobile Social Networking Functionality

  • Jürgen Pansy, Head of Mobile 2.0 Global Business Line, Buongiorno

    • + expand

    • capitalising on the growing number of social networks, the availability of devices and the eagerness of consumers to be connected
    • developing new applications for social networking environments
    • cheaply and efficiently tapping into a new customer base
    • extending services available to existing customers
  • 13.05

    • Lunch

  • Topic

    • Developing Devices to Drive Messaging Take-up

  • 14.15

    • Pioneering Messaging Applications for a Mobile Platform

  • Rory O'Neill, Director of Solutions and Alliances Marketing, EMEA, RIM

    • + expand

    • how Blackberry smartphones are optimised for messaging
    • features of the smartphone (eg screen size and quality, battery life, connectivity etc)
    • partnerships (eg Facebook, Windows Live Messenger, Yahoo)
    • creating optimal messaging applications that balance functionality with the capability of mobile devices
    • integrating other mobile applications with messaging technology to pioneer compelling new services
    • future of messaging on the move: solutions for consumers and businesses
  • Topic

    • Messaging in the Enterprise

  • 14.40

    • Panel Discussion: What are the Services That Will Attract the Business User and How Can They Be Implemented?

  • Panellists: Jit Patel, O2 UK
  • Michael Kowalzik, CEO, Tyntec
  • Mike Grenville, 160 characters
  • Andrew Bud, mBlox
  • A Representative, Anam Mobile

    • + expand

    • engaging the high-end business user - what services will they want to use?
    • enhancing messaging portfolio with MS outlook features
    • offering several niche applications for a small fee as opposed to one big killer application
    • how much is mobile email used in the business environment and what potential is there for increased usage?
  • 15.15

    • Looking to the A2P Messaging Market for the Future Growth of SMS

  • Saadi Hussain, Head of Commercial Propositions, BT, UK

    • + expand

    • analysing the most popular A2P message types
    • detailing usage in the financial services, transportation and healthcare industries
    • how can usage be increased?
  • 15.40

    • Secure Payment and Ticketing Applications

  • Tom Godber, CTO, Masabi UK

    • + expand

    • taking credit card payments by text message
    • how messages can deliver barcodes, what these can be used for
    • security issues
    • results of the UK ticketing services
  • 16.05

    • Refreshments and Exhibition Visit

  • Topic

    • The Role of Messaging in Mobile Advertising and Mobile Marketing

  • 16.40

    • Panel Discussion: Delivering a Targetted Relevant Message to Enhance the Success of Mobile Advertising

  • Panel Moderator: Pamela Clark-Dickson, Senior Analyst, Mobile Content and Applications, Editor Mobile Messaging Analyst, Informa Telecoms and Media
  • Paran Johar, CMO, JumpTap
  • Tushar Maheshwari, Chief commerical Officer, Warid Telecom Uganda
  • Jeremy Makin, International Development Manager for Mobile Advertising, Vodafone Group
  • Magnus Jern, CEO and Founder, Golden Gekko
  • Tom Clayton, CEO and President, Bubble Motion
  • Harald Neidhardt, Smaato

    • + expand

    • reinforcing the brand message via mobile
    • developing interactivity for consumer engagement and message generation
    • focussing on a highly targeted audience
    • developing viral marketing
    • driving response rates by relevance and user enthusiasm
  • 17.10

    • Mobile Messaging for Responsive Mobile Marketing Activity

  • Alex Meisl, Chairman, Sponge, UK

    • + expand

    • creating an ongoing dialogue with consumers via their mobiles
    • return on investment - why mobile has become a key element in marketing activity
    • direct communication with subscriber database
    • delivering rich content, alerts and special offers to mobiles
    • how revenue generation and marketing can co-exist
    • enabling a fast response to subscribers' requirements
    • Case studies : Barclays, Birds Eye and Express Newspapers
  • 17.35

    • Rolling out a Revenue-Generating, Ad-Supported P2P SMS Service

  • Hans-Peter Kurz, CEO, Frog2Frog

    • + expand

    • offering free text messaging to subscribers
    • delivering highly personal and targeted mobile advertising with minimal intrusion
    • outlining the benefits for advertisers
    • what is the value for operators
    • customer feedback
  • 18.00

    • Close of Conference