Alex Meisl
Chairman, Sponge Ltd

A seasoned entrepreneur, Alex has been in the interactive industry for approaching 20 years, initially in the telephony services space where he became CEO of Legion, - Europe’s largest Interactive Voice Response company (subsequently sold to Lagardère). Alex co-founded Sponge with Dan Parker in 2002. Sponge is the award-winning independent UK market leader in the field of mobile and voice applications for agencies and their brands and media groups. Clients include IPC, News International, Northern & Shell, Vodafone, Barclays and over 50 agencies from Iris and Ogilvy to BBH (with brands ranging from Coca Cola to Unilever, Cadburys and Birds Eye). Sponge was responsible for Europe’s largest ever mobile campaign (for Walkers Crisps).

Sponge recently made both the Sunday Times Microsoft Tech Track 100 list which ranks sales growth between 2004 and 2007 as well as the Deloitte Technology Fast 50 which ranks the country’s fastest growing technology companies based on percentage growth in revenue over a five-year period. Sponge recorded growth of 854%.

Alex has amassed a wealth of experience in direct response, communications and mobile services for agencies/brands and media groups and in his (limited) spare time, Alex is an avid potter, makes jam and flies hot air balloons.