Helen Keegan
Managing Director, Beep Marketing

A retail and marketing and communications professional with over 20 years work experience, Helen has specialised in mobile marketing, advertising and media for the last 8 years or so. Helen was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer. Today, Helen runs her own mobile marketing, advertising and media consultancy, BeepMarketing, developing mobile strategies and implementing campaigns for a wide variety of clients including NewsCorp, Sony Ericsson, Danone, The English National Opera and Teletext to name but a few. Helen has just written the Guide to Mobile Marketing and Advertising, published by Tanla Mobile, she's a familiar face on the conference circuit both in the UK and abroad and teaches mobile marketing at the University of Westminster, University of Hertfordshire, e-consultancy and the IDM. She runs the popular mobile networking event, Swedish Beers www.swedishbeers.co.uk  organises Mobile Monday London events www.mobilemonday.org.uk  is a founder member of the Women in Mobile Data Association and blogs about mobile marketing. advertising and media at www.technokitten.com. Helen was recently voted in as one of the top 50 women in mobile content globally for Mobile Entertainment Magazine http://www.mobile-ent.biz/features/86/MEs-Top-50-women-in-mobile-content